Introduction:
Tenuta Rosburgo is a new winery that combines innovative winemaking techniques with traditional values to create unique and high-quality wines. The winery’s website, www.tenutarosburgo.it, needed to reflect this innovative yet traditional approach to winemaking and provide an engaging user experience to attract new customers. As a result, the winery approached our agency to create a new brand identity and develop their website.
Branding Strategy:
To develop the winery’s brand identity, we conducted extensive research into the target audience and competitors. We discovered that the winery’s primary audience was wine enthusiasts who appreciated both innovation and tradition in winemaking. We also found that the winery’s competitors were other Italian wineries with similar values and offerings.
To differentiate Tenuta Rosburgo from its competitors, we focused on highlighting the winery’s unique selling points, including its innovative winemaking techniques, traditional values, and attention to detail. We developed a new brand identity that reflected these values, including a new logo, color scheme, and typography. We also created a brand book that outlined the new brand guidelines to ensure consistency across all marketing materials.
Website Development Strategy:
To provide an engaging user experience, we developed a new website structure that was easy to navigate and showcased the winery’s products, history, and values. We created a modern and elegant design that reflected the winery’s innovative and traditional approach to winemaking and used high-quality images and videos to showcase the winery’s products and vineyards.
To enhance the website’s functionality, we optimized it for search engines and made it mobile-friendly. We also integrated an e-commerce platform that allowed customers to purchase Tenuta Rosburgo’s wines directly from the website. To further improve the website’s user experience, we added a blog section where the winery’s team could share their knowledge and insights on innovative winemaking techniques and traditional values.
Results:
The branding creation and website development project significantly improved Tenuta Rosburgo’s online presence and helped attract new customers. The new brand identity and website design received positive feedback from customers, and the e-commerce platform led to an increase in online sales.
Conclusion:
The branding creation and website development project for Tenuta Rosburgo was a success, as it reflected the winery’s innovative yet traditional approach to winemaking and provided an engaging user experience to attract new customers. By developing a new brand identity that highlighted the winery’s unique selling points and creating a website that was easy to navigate and optimized for search engines. The project helped the winery differentiate itself from its competitors and attract customers who appreciated both innovation and tradition in winemaking.
