Facebook Ads: what it is and what it is used for?

Facebook Ads is today one of the most effective tools to grow your online business, build a fan base and loyal customers, generate leads and sales.

But why? The platform boasts 2.2 billion active users worldwide every day, most of them from mobile devices.

Suffice it to say that an average user, in fact, spends about 50 minutes a day on Facebook, Instagram and Messenger. This means that being able to advertise on Facebook is enormously important to reach a wider audience. Facebook Ads has enormous power: the ability to create targeted advertisements, targeting the audience of users in an extremely precise way.

Why should you advertise on Facebook Ads?

The main function of Ads is to promote a service, product, page or event to a well-defined audience. This allows you to increase brand awareness, make lead generation, increase the sales of your ecommerce or attract a greater number of customers in your business.

Depending on the objective, different strategies can be implemented. But, first of all, you need to have a clear overview of your target market, this allows you to understand the cost of advertising on Facebook. Let’s talk about budget.

What are the costs of Facebook Ads?

Establishing the cost of Facebook Ads is almost impossible. The price of the listings is determined based on a series of parameters that vary from case to case:

• the target audience;
• the quality of the ad (which includes relevance, engagement and number of clicks);
• timing;
• the placement of the ad;
• the bidding strategy.

To plan your spending in Ads, therefore, it is better to start from the budget you have available, trying to maximize its potential.